CTA
/siː tiː eɪ/
Definition
Call to Action — a button or link prompting the user to take a specific desired action.
Example in context
"A/B test your CTA copy — 'Get Started Free' outperformed 'Sign Up' by 32% in our last experiment."
Related terms
Practice this term
Master CTA in context by working through exercises in the UI/UX Design module. You'll see the term used in real engineering scenarios with multiple-choice, fill-in-the-blank, and matching drills.